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Colorant

Vepro i-red bright red protein powder in a glass dish

Intro

ACTIPRO Colorant serves as a dual-action functional ingredient, acting as a natural, sustainable coloring agent while delivering an exceptional profile of highly digestible animal proteins. It offers a clean-label alternative to synthetic dyes, providing a stable, deep visual appeal to high-performance formulations.

Obtained via the precise fractionation and spray-drying of high-quality food-grade blood from healthy animals, Actipro’s Colorant is a rich source of dietary essential amino acids. It boasts an incredibly low level of biogenic amines and low phosphorus content, making it a safe, premium addition to sensitive formulations. Its unique cellular structure provides intense natural pigmenting capabilities that remain highly stable under thermal processing and extrusion pressures.

Functionality

Acts as an ideal, natural coloring agent to achieve rich, appetizing dark tones in pet food without relying on artificial additives. From a nutritional standpoint, it functions as an exceptional protein source.

Usage

Primarily utilized in wet pet food applications—such as chunks, gravies, pates, and sausages — to achieve visual consistency and depth. It can also be formulated into dry kibble and treats as a nutrient-dense protein booster.

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